The Dirty Picture was the most anticipated film of 2011, and its first look and a short teaser were launched online on 26 August 2011. The enthusiastic response even prompted its producers to consider a sequel. The film’s trailer on Youtube got over 880,000 hits within a few days.
Meanwhile, the theatrical trailer was launched on August 30 at a single screen cinema in Bandra. The space was especially decorated to recreate the retro era. Since the film is set in the 80s, a time when multiplexes did not exist, the producers thought it would be apt to disclose the first look at a single screen.

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